Tourism, Activities & Attractions


Tourism is the Branson / Lakes Area’s chief industry. Situated within a day’s drive of 25% of the U.S population, Branson and the Tri-Lakes Area serve millions of visitors each year who spend $1.7 billion dollars in the local economy. Branson is ranked 20th among all overnight leisure vacation destinations in the country.

On a one to five rating scale, visitor satisfaction measures a 4.63. A geographical profile of Branson visitors shows that 15% come from 100 miles or less, 30% come from 101 to 300 miles away, and 55% come from outside a 300 mile radius.


Branson is home to over 40 music theaters with over 50,000 seats. The variety of music includes country, pop, gospel, bluegrass, western, rock ‘n roll, classical jazz, and Broadway. There’s also comedy, magic, and variety to provide visitors a wide array of entertainment choices.

Lake Activities

The Branson / Lakes Area is home to three scenic lakes offering fishing, boating, parasailing, jet skiing, and swimming. While the lakes all offer great fishing for novice and professional anglers, each has its specialty. Table Rock Lake offers world-class bass fishing. Lake Taneycomo, with its cold waters, offers superb trout fishing. Bull Shoals Lake is also an anglers’ paradise, especially for tournament bass fishing.

Outdoor Activities

Located in the rolling Ozark Hills, the Branson / Lakes Area is ideal for canoeing, camping, hiking, biking, bird watching, and simply wandering through the hills. World-class golf courses provide golfing opportunities for the scratch player and novice alike. The Branson / Lakes Area is dedicated to enhancing it natural environment and preserving its lakes and waterways.


Thirteen golf courses, eight of which are championship golf courses, are currently open in the Branson / Lakes Area. Golfing is one of the fastest-growing interests of vacationers, who can enjoy their favorite sport on a choice of courses within just a few miles of each other.

Country clubs, pro shops, lessons, restaurants, and all amenities are available. And who knows, you may see a familiar face or two teeing off on the next fairway. Many of Branson’s entertainers enjoy golf and occasionally can be seen on local courses.


Visitors consistently rank shopping among the most popular activities of the area. Branson Landing is a $420 million, 95 acre development along Lake Taneycomo blending more than 100 retail shops with dining, luxury lodging, river walk, town square, marinas, and nightlife into a dynamic waterfront setting.

Branson is home to two outlet shopping malls as well as the Grand Village and other unique shopping areas. Visitors can find contemporary clothing, Ozarks crafts, gift items, housewares, designer shoes, luggage, and a myriad of other treasures throughout the year.

Historic Downtown Branson is also a shopper and diner’s delight. Dick’s Old Fashioned 5 and 10, several boutiques, and dozens of specialty stores combined with quaint eateries make the downtown area truly special.